Banner: Creating show and event marquees for the New Victory Theater in Times Square was amazing, exponentially increasing my work's impressions and impact.

New Victory Theater Graphics and Marketing

For: New 42nd Street and New Victory Theater (NY)

Duration: 2019 - 2021

Role: Graphic Designer, Motion Graphics Designer, Video Editor

Tools: Illustrator, InDesign, After Effects, Final Cut Pro X

Credits: New Victory Illustrations by Andrew Bannecker

In my “previous life” I designed content for New York theaters including program design, marquee animations, and video editing. My work for the New Victory Theater is highlighted here.

I designed all kinds of print collateral for the New Victory and New 42, including but not limited to education activities, flyers, and posters, but program layout and design (above) for 15 shows a season was a highlight of my responsibilities.

Creating unique trailers and web ads for each upcoming show was another highlight. The challenge of distilling an entire work of theater into a 15-60 second video is very creatively exciting. The trailer for the entire 19-20 season (below) was particularly arduous but rewarding, we even got the rights to use one of my favorite songs!

Assets from The New Victory’s 18-19 season (above) and 19-20 season (below) illustrating my experience with adapting brand, theme, and visual consistency across mediums, sizes, and dimensions.

In March of 2020, over the course of 24 panicked hours, the New Victory team pivoted our brand and content from an international travel themed 15-show season of live performances from all around the world with supporting activities (above) to an entirely digital multi-media arts education curriculum with daily new content for kids, families, and educators (below)—bringing some light and relief in a terrifying uncertain new world.

Between the 18-19 and 19-20 seasons, the New Victory Theater and New 42nd Street both refreshed their visual identities through a comprehensive rebranding effort in partner with an external design agency. Below I have a few before-and-after comparisons of institutional spreads in the NVT programs I designed from each season.

Miscellaneous other N42 and NVT graphic assets: social, webpage banner, and institutional invitation.